Today, Sony announced a new mid-level flash for Alpha users, the HVL-F43AM. It succeeds the previous model HVL-F42AM unit and offers the innovative 'Quick Shift Bounce' that was only reserved for the higher end HVL-F58AM model. It has a slightly stronger flash output with a guide number of 43 and has a new menu and layout design, similar to the higher end flash. In addition to this, the flash also offers wireless ratio control which makes it easier to control other flash units (3 maximum). It also features a dust and moisture resistant design which makes it suitable for shooting outdoors and indoors.
In addition to the new flash, Sony also announced the following products for the Alpha system.
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| Bracket (VCT-55LH) |
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| Soft Carry Case (LCS-AMB) |
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| Lens Hood for 35mm 1.8 and 85mm 2.8 LCS-AMB |
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